Remember Your Why

As an entrepreneur who runs a business with my partner, I can tell you that one of the most critical elements of our success is never forgetting our “why.” It’s so easy to get caught up in the day-to-day operations, the challenges, and the setbacks that we sometimes lose sight of why we embarked on this journey in the first place. But remembering our “why” keeps us grounded, motivated, and resilient.

Running a family-owned business as a couple is a unique experience filled with joys and trials. We’ve had our fair share of ups and downs, successes, and failures. But through it all, what has kept us going is remembering how far we’ve come. Each step, no matter how small, is a testament to our hard work, dedication, and love for what we do.

It’s crucial to give ourselves recognition for these steps. In the hustle and bustle of running a business, we often forget to acknowledge our progress. We become so focused on what’s next that we overlook what we’ve already achieved. But taking the time to recognize our achievements fuels our energy to keep moving ahead.

And as a couple, celebrating each other is equally important. It’s about acknowledging our contributions and supporting each other as a team. We celebrate our wins, learn from our failures, and continue moving forward together.

Focusing on our wins rather than failures isn’t about ignoring the latter. It’s about adopting a positive perspective. Failures are inevitable in any entrepreneurial journey. But instead of dwelling on them, we see them as opportunities for learning and growth.

Remember, entrepreneurship isn’t a solo journey, especially when running a business as a couple. It’s about supporting each other, growing together, and continually reminding ourselves why we started this journey.

If you’re navigating the complexities of running a family-owned business as a couple, know you’re not alone. I’m offering a complimentary mentee session to discuss your challenges, celebrate your wins, and strategize for your future. Because it’s about enjoying the journey together while keeping sight of your “why.”

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About the author : Darlene Gagnon

Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency, and Kinetic Promotional Product Services have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Most recently induction to the $1 million dollar club with industry leader ipromotu.