Family businesses should have an open-minded view of their business and be prepared to think beyond traditional boundaries. By diversifying within the company, family businesses can gain insight into new markets, while continuing to maintain their core values and practices. Focusing too narrowly on one aspect of the business can limit growth opportunities and hamper innovation. Keeping an open mind is key to staying competitive in today’s ever-evolving market.

About the author : Darlene Gagnon

Darlene Gagnon is an award-winning entrepreneur recognized by the National Association of Women Business Owners and is an Enterprising Women Inspirational Entrepreneur. She served on the board of directors for Entrepreneurs’ Organization and has mentored entrepreneurs and start-ups for over a decade. Her two companies, WeKinnect Global Branding Agency, and Kinetic Promotional Product Services have been recognized as “Best Places to Work” and “Largest Agency” by American City Business Journal. Both companies serve the US, Canadian, European, and Australian markets. Most recently induction to the $1 million dollar club with industry leader ipromotu.